Last year’s fasting growing social network keeps getting bigger. Since its beginnings four years ago, Snapchat has expanded the platform to not only disappearing photos, but Live stories, Snapcash, and Discover. With advertising options ranging from geofilters to video ads on Discover, the app has benefited multiple industries while maintaining a loyal following. A recent Pew Research Center study reviews teens and their Snapchat usage.
The report highlights a new social media trend: girls are more likely than boys to use visually- oriented apps including Pinterest, Snapchat and Tumblr, whereas boys prefer video games.
Facebook, with 71 percent of teens using the site, remains the most visited social media platform. Instagram comes in second at 52 percent followed by Snapchat at 41 percent. Of course, most teens have multiple social media accounts. But there’s a small following, three percent, that only use Snapchat. And as more teen-adored celebrities use Snapchat, there could be even more growth.The following infographic focuses on Snapchat demographics that may interest marketers and social media experts:
The post Snapchat: 2015 Social Media Fun Facts appeared first on Growing Social Media.
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