Wednesday, August 5, 2015

Fitness-App Consolidation Continues As Adidas Buys Runtastic

Runtastic is the latest indie fitness-app maker to fall under the control of a larger player: Adidas has bought the Austrian startup for 220 million euros (the equivalent of US $239 million). The deal follows Under Armour's aggressive rollup of MapMyFitness, MyFitnessPal, and Endomondo over ...

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