Why You Need to Focus on Focus in Your Marketing Plan

Don't take it for granted. Without it, your plan will lack a mission and purpose.

Finished Your Marketing Plan? It's Time to Share It With Your Partners.

You didn't build your business alone, so write a business brief that lets your other players know what to do next for your marketing.

To Track the Effectiveness of a Marketing Plan, You Need Modern Day Measurement

Times have changed, and taking a look in annually is no longer a sound strategy.

With Your Marketing Plan in Place, It's Time to Talk Tactics

Identifying the tactics of your marketing plan should flow smoothly out of the strategies you've identified that will drive your business forward.

Before You Put Pen to Paper on Your Marketing Plan, Set Strategic Goals

As you determine how you will accomplish your goals, given the conclusions you have drawn, this is when the plan kicks into gear.

Add This Dimension to a Traditional Business Analysis for a Fuller Marketing Plan

Typically, you look at strengths, weaknesses, opportunities and threats from a product perspective. Here's what you should also be doing.

Turn Your Data Into 'Lessons Learned' to Guide Your Marketing Plan

"Lessons Learned" is a simplified approach to analyzing past year performance, program by program, to assess what's worked and what has not worked.

The Most Important Piece of a Marketing Plan Is Your Targeted Customer

Knowing and anticipating the wants and needs of your customers shapes all the other elements of your plan.

For a Complete Marketing Plan, Look Beyond Your Direct Competition

Surely, you should be studying companies that offer the same services that you do. But you should broaden your research beyond that.