5 Findings About Idea Generation for Content Marketing

How do you come up with and execute 251 marketing ideas each year? In a recent survey, marketers shared their pain.

Which Do We Need More: Big Data or Fast Data?

Why computers can't do all the work: data analysts are important, too

4 Marketing Analytics Tools That Are Shaping the Industry

Often marketing efforts are, by nature, hard to quantify in terms of dollars, revenue or impact. Here are a few resources to help solve this problem.