Twit World Report: September 2015

Wednesday, September 30, 2015

Asana's New Plan: Tracking Every Aspect Of Your Work, With Help From Developers

As I stepped into the Hamm's Building in San Francisco's northeast Mission District Wednesday morning, I felt the presence of ghosts. I got my first big break as a reporter here in 1997, at the old Red Herring. Asana, a business-software startup, had invited me back to my old haunts to hear ...

1 In 5 U.S. Adults On Board With Wearables Now

Forrester released its annual report on US consumer technology use on Monday, and the findings make encouraging reading for wearable developers, manufacturers and enthusiasts. Twenty-one percent of all "online" adults in the U.S. now own a wearable device of some kind, with the younger ...

Edward Snowden Finally Joins Twitter, Sends The Perfect First Tweet

The man who leaked confidential documents about governmental surveillance and had to flee the US to evade capture has finally joined Twitter.

Edwar...

Twitter May Be Tinkering With Its 140 Character Limit

The 140 character limit on Twitter may be a thing of the past after reports that the company is pursuing a new product that allows users to post longe...

Read more: UK Tech, UK News, Twitter, UK Tech News

Edward Snowden Finally Joins Twitter, Sends The Perfect First Tweet

The man who leaked confidential documents about governmental surveillance and had to flee the US to evade capture has finally joined Twitter.

Edwar...

Tuesday, September 29, 2015

Dropbox Is MySpace, Box Is Facebook

I was having a deep conversation about puppies and socks with Box CEO Aaron Levie in the BoxWorks press room Tuesday afternoon when, as Levie is wont to do, he said something true."It's about the platform. It's always about the platform."See also: How Facebook Beat MySpace: From College Dorm To ...

Google Bakes Fingerprint Tech Into Android And Opens Up Voice

Google just unloaded a slew of announcements Tuesday in San Francisco, at an event covering new hardware products, new software features, and some new capabilites of interest to its enormous community of Android app developers.In between all the new-hardware announcements, the company also slipped ...

Google's Hardware Bonanza: Nexus Phones, A New Chromecast, And A Pixel Tablet

It's been the worst-kept secret in technology recently, but Google finally made its Nexus 5X and 6P smartphones official at a media event Tuesday in San Francisco. The company also showed off a redesigned, upgraded Chromecast media streaming stick, and a brand-new Pixel C Android tablet.There were ...

Tim Cook On Apple’s Strategy: “Life Is Short, It’s Better To Have Friends"

In the Steve Jobs era, Apple's CEO rarely appeared outside of the company's own carefully stage-managed product launches. Tim Cook made a statement just by sitting down with Box CEO Aaron Levie at the online-storage company's annual BoxWorks conference in San Francisco for a conversation ...

This Woman Had The Perfect Response To Her Boyfriend's 'FIFA 16' Tweet

This, ladies, is how to deal with a boyfriend who chooses video games over you.

Danni Bishopp showed her scathing response to the world when her bo...

Monday, September 28, 2015

Steve Jobs’ Advice To Mark Zuckerberg May Have Saved Facebook

This post appears courtesy of the Ferenstein Wire, a syndicated news service. Publishing partners may edit posts. For inquiries, please email author and publisher Gregory Ferenstein.During a town hall event with India's Prime Minister Narendra Modi, Mark Zuckerberg revealed a new historical fact ...

How To Scale A Service-Based Business

Guest author Scott Gerber is the founder of the Young Entrepreneur Council.Scaling any business takes time, money, and often, a lot more effort than you think. Scaling a service-based business in particular is tricky—we've seen many try to scale and then crash as they outpace their own growth.So ...

Feminists Are Revolting Against The #NoHymenNoDiamond Facebook Page

A Facebook page titled 'No Hymen No Diamond' has caused a social media storm, with thousands of people speaking out against the 'sickening' content.
...

Friday, September 25, 2015

BlackBerry Embraces Android, But Promises Not To Leave Developers Out In The Cold

After months of rumors, BlackBerry CEO John Chen confirmed rumors that the Canadian smartphone maker was releasing a keyboard-equipped phone running the Android operating system. It's called the Priv, for "privilege" and "privacy.""What’s unique about our Android phone is that we are collaborating ...

React May Have Just Ended The Native Vs. Web Debate

As much as we may cling to the Web on our PCs, apps are everything in mobile. Now consuming 90% of our mobile time, apps are everything on mobile devices.Native apps, that is.Ever since Mark Zuckerberg declared Facebook's early investments in HTML5 instead of native app development his biggest ...

JK Rowling Lifts The Lid On Plans For Harry Potter And The Cursed Child

JK Rowling has taken to Twitter to announce that the much-anticipated Harry Potter play will be split into two parts due to the 'epic nature of the st...

Thursday, September 24, 2015

Facebook Goes Down For 10 Minutes. 60,000 People Tweet About It.

Unless you've been living under a rock or actually have a life, you'll know that Facebook went down very briefly earlier.

When the 'Sorry, somethi...

Samsung Unveils A Cheap, Mass-Market Gear VR For $99

Today at Oculus VR’s second annual developer conference in Los Angeles, Samsung senior vice president Peter Koo just announced the first consumer version of the Gear VR headset.The new version will hit the market in November—in time for the holiday shopping season. The device boasts various ...

Glowforge Is An Affordable 3D Laser Printer For Inventors And Creatives

We're not quite at the stage of a 3D printer on every desk just yet, but a new product with a different technical approach is aiming to capture the imagination of small startups and creators.Unlike a traditional 3D printer, the Glowforge 3D laser printer is subtractive rather than additive: It cuts ...

Man Demands Police To Send Him Back To Iran As He Is 'Bored Of Manchester'

A man who claimed to have been living illegally in the UK for a decade presented himself to police on Monday and asked to be sent back to Iran.

Th...

Wednesday, September 23, 2015

Facebook Launches 360-Degree Videos Into The News Feed

Though they're not full virtual reality, 360-degree videos are at the vanguard of the VR revolution: They give a taste of what the technology can do, they're relatively easy to make, and can be viewed in Web browsers and on smartphones without the need for an expensive headset.YouTube has a ...

What's Different For Women In Tech Now: They're Taking Action

In two weeks, the industry's seen two very different panels discussing women in tech. One was a setback—while the other pointed the way forward.I'm not sure if I should even count the Salesforce-sponsored Women's Innovation Panel at last week's Dreamforce conference as an occasion where people ...

Pebble Rolls With A Circular Smartwatch

At this point in the smartwatch market, there is absolutely nothing revolutionary about a round device. Popularized by the first Moto 360—whose circular, modern design made it the most popular Android watch last year—the industry en masse has since rushed to snip the corners off its square ...

Everyone Basically Just Used #AskBoris To Make Jokes About #PigGate

It's that time again, when the Mayor of London and MP for Uxbridge sits down to answer questions posted on Twitter with the #AskBoris hashtag.

And,...

Abby Tomlinson Gives A Masterclass In How To Deal With Twitter Trolls

Abby Tomlinson, the teenager who brought us #Milifandom, has given us all a masterclass in how to deal with trolls on Twitter.

The 17-year-old was ...

Tuesday, September 22, 2015

Are Half Of All iPhones Really Running iOS 9?

According to Apple, iOS 9 saw the fastest adoption rate ever for a new release of its smartphone operating system. That made intuitive sense, considering users had plenty of motivation to snatch the update quickly, from bugs in older systems to improvements Apple had made to the download ...

Quirky Files For Bankruptcy, Selling Wink To Flextronics

All the signs indicate that we're on the cusp of an IoT (Internet of Things) revolution. But that doesn't mean there won't be bumps along the way: Hardware startup Quirky just announced it's voluntarily filing for bankruptcy and selling off its smart home platform Wink.Filing ...

Steve Brookstein Shamelessly Hijacks Abortion Hashtag In Bid To Boost His Profile

'X Factor' winner Steve Brookstein has shamelessly hijacked a Twitter hashtag meant to empower women who've had abortions

And he's even questioned ...

Women Are Sharing Their Abortion Stories And It's Dividing The Internet

Women talking about their abortions in an effort to counter a campaign to close state-funded abortion clinics in America have faced a barrage of abusi...

Monday, September 21, 2015

Virtual Reality Meets Actual Reality: Why VR Is Harder Than You Think

At the TechCrunch Disrupt conference in San Francisco Monday, three virtual reality proponents hit the stage to talk about the potential—and the pitfalls—of virtual reality.It’s an exciting time for VR pioneers like Richard Marks, head of research and development at Sony; Paul Raphaël of Felix ...

Trump's People Hold #AskTrump Session, Twitter Dutifully Plays Along

Donald Trump held an #asktrump session on Twitter on Monday evening. Or at least his people did. The ask sessions are always nonsense, so announcing t...

Dropbox Must Avoid The Fate Of Your Fax Machine

Dropbox CEO Drew Houston, long cast in the role of upstart, found himself in the odd position of defending the technological status quo.At the TechCrunch Disrupt conference in San Francisco Monday, TechCrunch editor-in-chief Matthew Panzarino asked Houston if Dropbox was poised to thrive in a world ...

How Disney, Jaunt And Others Could Usher In The Age Of VR

Jaunt, one of the companies at the vanguard of the coming virtual reality invasion, aims to pull away from the pack. It just might succeed, now that it's infused with a new round of investments totalling $65 million. The company says the fresh influx of money is going to enable it to ...

15 Happy Pigs Completely Untainted By #PigGate

Let's not forget the voiceless here...

SEE ALSO:

DRUGS, DEBAUCHERY AND BIZARRE RITUALS: Lord Ashcroft Takes Revenge On Cameron In Explosive ...

Read more: UK News, David Cameron, Pigs, Twitter, UK News

This Guy Predicted #PigGate Four Years Ago And Now His Twitter Is In Meltdown

What was once an innocent tweet based on an episode of Black Mirror has turned into a flurry of notifications for one Tranmere Rovers fan.

Daniel H...

JK Rowling Forced To Confirm That She Doesn't Condone Keeping Children Under Stairs

JK Rowling has taken to Twitter to insist that she doesn't condone children sleeping in under-stair cupboards, after learning of a Harry Potter-inspir...

Cameron Allegedly Stuck His Naughty Bits In A Dead Pig's Mouth And Twitter Can't Handle It

The Daily Mail's front page this Monday will come as a shock to many, where it is alleged the prime minister once ...

Sunday, September 20, 2015

'Twitter Crank' Dawkins Accuses Texas Clock Boy Of 'Fraud'

Richard Dawkins' dubious Twitter form underwent a further mutation on Sunday, the author and biologist claiming Ahmed Mohamed, the 14-year-old Texas t...

Friday, September 18, 2015

The #McDonnellFacts Hashtag Is Trolling The Shadow Chancellor Big Time

Jeremy Corbyn's new Shadow Chancellor, John McDonnel, has become the target of an unfortunate Twitter hashtag following his appearance on BBC1's Quest...

Katie Hopkins Runs Out Of People To Attack So Turns On Dame Helen Mirren's Breasts

The ever-controversial Katie Hopkins is obviously running out of people to attack in her column.

After targeting everyone from Caitlyn Jenner and J...

Thursday, September 17, 2015

Apple Can Stop Samsung From Selling Phones

A U.S. federal appeals courts sided with Apple on Thursday, in a verdict that could block Samsung from issuing new devices that infringe on the iPhone company's patents.The ruling—which covers Apple patents for slide-to-unlock, autocorrect, and quicklinks—is the latest in a four-year legal tussle. ...

Amazon's Power Play: Alexa Meets Fire TV, Plus A Slew Of New Devices

The Fire Phone might have fallen flat on its face, but Amazon isn't getting out of hardware just yet: The company today announced no fewer than seven new devices, covering tablets, set-top boxes and streaming dongles—there are updates for just about every device in the Amazon portfolio, save for ...

Obama Invites Boy Who Made 'Bomb' Clock Over For Dinner

Barack Obama has shown his support for Ahmed Mohamed, the 14-year-old Muslim boy who was arrested for making a clock that his teachers believed to be ...

How Often You Swear Could Indicate How Left Or Right-Wing You Are

A social media study that analysed nearly a million tweets from more than 10,000 Twitter accounts has revealed broad behavioural patterns about right ...

Read more: UK News, Social Media, Twitter, Facebook, UK News

Wednesday, September 16, 2015

AirDrop Bugs And Faster Downloads Could Send Users Running To iOS 9

Apple isn't doing too badly with iOS adoption rates: As it releases iOS 9 to the world today, the company also posted a graphic on its App Store support page showing iOS 8 installations have reached 87% of devices. iOS 7 made up 11%, with older software accounting for 2%. As ...

Uber CEO Spells Out His Endgame

This post appears courtesy of the Ferenstein Wire, a syndicated news service. Publishing partners may edit posts. For inquiries, please email author and publisher Gregory Ferenstein.Since Uber began getting regularly hammered in the press for its aggressive political tactics and potential legal ...

Twitter Mercilessly Trolls Media With #BetterNationalAnthems

Jeremy Corbyn made the front pages of most British newspapers on Wednesday, after he refused to sing the national anthem at a Battle of Britain rememb...

PMQs Without The Shouting: 16 September

It's Jeremy Corbyn's first ever PMQs as the Labour leader, and we're VERY excited. We're assuming you are too.

But if you don't want to watch it be...

Twitter Mercilessly Trolls Media With #BetterNationalAnthems

Jeremy Corbyn made the front pages of most British newspapers on Wednesday, after he refused to sing the national anthem at a Battle of Britain rememb...

Tuesday, September 15, 2015

The VR Headset Market Finally Looks Ready For Take-Off

As far as consumers are concerned, virtual reality headsets have been in the pipeline for a long, long time. Consider the Oculus Rift, one of the most well-known of the new breed—it met its Kickstarter funding goal in September 2012, but won't be on general sale before 2016, making for a wait of ...

Don't Get Hacked—Get Cujo

This article is sponsored by Cujo. It reflects the views of the sponsor, not ReadWrite's editors.Cujo is announcing a smart device that guards all of your connected home devices from hacks. It's simple to start, with no installation necessary. Cujo blocks malware, viruses, phishing attempts, ...

BBC Apologise After Tweeting Photo Of 'Sleeping' Tory MP

The BBC has apologised after tweeting a photo of a Tory MP in the House of Commons suggesting that he was asleep, when he's actually partially deaf.
...

The #MarriageAdviceIn3Words Hashtag Will Put You Off Marriage For Ever

Who needs marriage counselling and self-help books when you've got Twitter?

US TV host Chris Hardwick and his team @Midnight team have managed to ...

Telegraph's 'Nutjob' Headline Provokes Scathing Attack Over Mental Health Issues

A Guardian journalist has caused a Twitter storm after a Telegraph journo used the word 'nutjob' to describe Jeremy Corbyn's new Shadow Chancellor, Jo...

Monday, September 14, 2015

LinkedIn Cofounder Wants To Teach You How To "Blitzscale” Your Company

This post appears courtesy of the Ferenstein Wire, a syndicated news service. Publishing partners may edit posts. For inquiries, please email author and publisher Gregory Ferenstein. Stanford is continuing its ultra-popular course series on creating tech startups. Starting this month, LinkedIn ...

Built.io Flow Is On A Mission To Connect Apps, Services, Systems, And Devices

Cloud and digital solutions provider Built.io has a new product to show off, one that reflects an increasingly connected digital world and a growing trend for services to help navigate it. Built.io Flow provides a way to link software, back-end systems, mobile apps, and even sensors and devices ...

For Nontechnical Hires, How Much Stock Is Enough?

Guest author Scott Gerber is the founder of the Young Entrepreneur Council.In an early-stage startup, you may not have much in the way of cash to offer new hires. While you'll often hear advice about how to structure equity for technical hires, deciding how to compensate other key hires—from ...

Someone Is Photoshopping Jeremy Corbyn Onto Sexy Bodies For Some Reason

First there was Milifandom, with Labour-supporting photoshoppers trying their best to make Ed Miliband look sexy, and now someone on Twitter has start...

David Cameron Tweets Labour Are A Threat, Internet Roundly Mocks Him

Well, what a weekend for Labour - Jeremy Corbyn voted in as their new leader and one of the most surprising Shadow Cabinet reshuffles in living memory...

Sunday, September 13, 2015

People Are Comparing Photos Of Corbyn And Cameron From The 80s

People have taken to Twitter to share and compare photos of newly-elected Labour leader Jeremy Corbyn and David Cameron.

In the images that date b...

Friday, September 11, 2015

California Shoots Down Drone Bill

This post appears courtesy of the Ferenstein Wire, a syndicated news service. Publishing partners may edit posts. For inquiries, please email author and publisher Gregory Ferenstein.California Governor Jerry Brown vetoed a controversial drone privacy bill Wednesday, declaring that it would expose ...

Thursday, September 10, 2015

Google Launches Android Pay, But In-App Purchases Still On Hold

The battle for the mobile payment market can begin in earnest now: On Thursday, Google announced the official launch of Android Pay in the U.S. for later this month. Similar to Apple Pay, Android Pay will allows users to pay for goods and services with a tap of their smartphone in ...

JK Rowling Says We've Been Pronouncing Voldemort's Name Wrong All The Time

Harry Potter supervillain Lord Voldemort has been terrifying fans for a 18 years.

But JK Rowling has only now spoken up to inform us we’ve been ...

Wednesday, September 9, 2015

Apple Wants You To Peek And Pop For Info—Instead Of Googling

At Wednesday's media event, Apple unveiled the expected upgrades to its smartphone line, the iPhone 6S and 6S Plus, with upgrades to the chips and cameras inside. See also: Apple TV Gets Voice, Touch, And Its Own Operating System, tvOSFor developers, the single most important feature in these ...

Apple TV Gets Voice, Touch And Its Own Operating System, tvOS

Tim Cook was right when, at his company’s press event today in San Francisco, he said television hasn’t changed much in decades.We sit and veg out, hitting the clicker until we stop on something we want to watch. There is one major change, though: search. Pecking out titles or keywords on a ...

Apple Builds A Larger Canvas For Tablet Appmakers With The iPad Pro

How do you kickstart flagging iPad sales? If you're Apple, with a new, supersized, 12.9-inch iPad Pro model, shown off on stage Wednesday at the company's media event in San Francisco. The Pro expands on the iPad template while borrowing features from rival platforms.Apple marketing chief Phil ...

Iran's Supreme Leader Tweets That Israel Will Not Last 25 Years

For uncensored outbursts, the Twitter feed of Iranian leader Ayatollah Khamenei rivals that of Donald Trump or Katie Hopkins. On Wednesday, the suprem...

Now THIS Is How To Troll Someone

There's a point when a prank is no longer a prank, it's something more. This is the perfect example of that.

It's an awful lot of effort to go to, ...

Why Silicon Valley's Tech Talent Worked For Free Over The Holiday

This post appears courtesy of the Ferenstein Wire, a syndicated news service. Publishing partners may edit posts. For inquiries, please email author and publisher Gregory Ferenstein.At around 10PM on Sunday over Labor Day weekend, I posted a coding problem to the popular software developer forum, ...

The #QueenFacts Hashtag Has Been Hijacked And It's Wonderful

In celebration of Queen Elizabeth II becoming the longest reigning monarch in British history, Euronews started tweeting out facts about the royal wit...

Tuesday, September 8, 2015

The Race To Find Meaning From All That Fitness Data

Smartwatches and fitness trackers now come in shapes and sizes to suit everyone, but the data they produce is all along similar lines: Step counts, activity times, sleep duration and so on. On more advanced devices, you might get some extra metrics, but the basics are the same. Even two apps ...

LinkedIn's Up-And-Comers Are Getting A Follow Button

In the guise of a new list of up-and-coming businesspeople, LinkedIn is testing a new format for profiles that emphasizes followers, not connections—and, like Twitter, makes the size of people's followings on the professional network plainly visible.LinkedIn's Next Wave list takes the familiar form ...

Saturday, September 5, 2015

Tommy Robinson Thinks Europe Is Being Overrun With 'Fake' Muslim Refugees

Former EDL Leader Tommy Robinson has been showing just how far he's come since quitting the far-right group in a series of angry tweets about the refu...

Friday, September 4, 2015

How GitHub Aims To Safeguard Your Project’s Code

Thing can get confusing in GitHub, the popular repository where as many as 10 million developers stash code, collaborate or build off of someone else's efforts. In that milieu, it’s easy for users to get lost and accidentally overwrite other people’s work. But that may change, as the organization ...

Thursday, September 3, 2015

Facebook’s New Parse Tools Aim For Pro Internet Of Things Developers

Parse, Facebook’s mobile backend platform, has been going through a transformation of sorts—not least of which is a leadership change, sending founder and CEO to the unemployment line. But the work must go on, and so the group rolled out new software development kits (SDKs) that take its Internet ...

Why Samsung Just Announced New SmartThings Devices And Deeper Integrations

Some of the biggest names in the global technology industry have been busy showing off their latest wares at the IFA show in Berlin this week. Among them was Samsung, and central to its moment in the spotlight was an upgraded SmartThings Hub and range of accompanying sensors. It's the first major ...

Wednesday, September 2, 2015

Today's Developer: Multilingual, Excited For The Future ... And Worried About Keeping Up

A new study from the Developer Insights Report reveals some fascinating characteristics about today's developers: Apparently, they tend to be fluent in a variety of languages, excited about the rush of innovation sweeping the tech scene and, at the same time, overwhelmed by it ...

Tuesday, September 1, 2015

Robin's Kickstarter Splash Points To Users' Smartphone Storage War

Nextbit is not just any Kickstarter startup. The company, formed by Google and HTC alumni, unveiled its Robin smartphone earlier today and, as of this writing, nabbed more than half of its crowdfunding goal on the first day. So far, more than 1,100 backers have pledged upwards of $400,000 ...

Social Media Brand Fail: Netflix

Netflix is all over social media. Whether talking about their latest “Netflix binge” or talking specifically about a favorite Netflix show, fans create a lot of buzz about the online streaming service. While many companies would love to capitalize on brand ambassadors promoting their services, Netflix misses the chance to engage with customers on Facebook. However, where the Netflix brand lags, some individual Netflix shows shine. But should a brand fall behind its micro-brands, especially on the largest social network in the world?

Netflix’s social media strategy exclusively pushes promoted content. In other words, rather than engaging with current events or acting as a thought leader, Netflix uses social media to advertise.

These promotional posts include trailers, quotes and visuals. While loyal fans will generate engagement, the posts lack imagination. After all, it’s just recycling existing content from TV shows for social media. Therefore, it’s not as exciting and engagement-worthy as original content. Furthermore, the Netflix Facebook page is rarely updated. Since the new year, there’s only been five posts on the page. The lack of updated, original content only gives Netflix an average of 1,120 Facebook likes per post— when 15.7 million users following the page.

On the other hand, Orange is the New Black shares animated videos, graphic designs and other engaging posts with unique content exclusive to social media. And these updates continue well past new season’s release. In comparison to the Netflix Facebook page, the Orange is the New Black’s five most recent Facebook posts have earned an average of 5,455 likes with 4.7 likes. This page demonstrates that putting time and energy and social media will transfer to a higher engagement rate.

What’s even stranger about Netflix’s social media strategy is that Netflix invests much more in Twitter than Facebook— for no apparent reason. After all, Netflix only has 1.49 million Twitter followers. The Netflix Twitter has multiple posts per day and features a variety of shows. While the Twitter account also self-promotes too much, it’s the case that something is always better than nothing. At least Netflix should cross-post, or put their social media team member on Facebook to see if it’s a better platform in terms of outreach and engagement.

Furthermore, it’s not like Twitter is prioritized for every Netflix brand. While Orange is the New Black serves as an example of a stronger Netflix micro-brand, House of Cards demonstrates another poor social media performance. The Twitter account simply tweets lines from the show (not even with quotation marks or images). Over all, Netflix’s social media strategy lacks clarity, and ultimately hurts its Facebook presence.

#FriendshipGoals #OITNB http://pic.twitter.com/9IP5Pe4r5G

— Orange Is the New… (@OITNB) August 15, 2015

Netflix social media strategy needs proper evaluation, scheduling and content. To prioritize Twitter over Facebook, with a difference of 14.2 followers, seems negligent. It’s not as if the two platforms greatly differ in what they can offer brands since both have text, photo, comment and share capabilities. As Netflix continues to expand into new business opportunities, like offering more shows and streaming in different countries, it’s best to improve the social media strategy now rather than later. As a Fortune 500 company, it’s time Netflix owns it’s social media presence and invests in creative and current content. Are you surprised that Netflix has such a poor Facebook strategy? What are your thoughts?

The post Social Media Brand Fail: Netflix appeared first on Growing Social Media.

People Are Suggesting Ways For The Media To Smear Jeremy Corbyn

Jeremy Corbyn is a man with a target on his back, mostly being shot at by various right-wing press outlets who have nothing to go on - there was that ...

People Are Going To Extreme Lengths To Make Football More Interesting

Once again, it's Transfer Deadline Day which means anyone who doesn't like football needs to recede into a hole for 24 hours to avoid the endless bori...